LIDS OFF
The stories that don’t fit inside the helmet.
One rider at a time. A conversation about the person, experiences and road behind the motorcycle.
The motorcycle starts
the conversation.
What comes after is usually more interesting.
Every rider carries a different history, different influences and a different reason for being drawn to motorcycles.
Lids Off exists to discover the person behind the machine.
FEW KNOW THE ROAD BEHIND IT.
There is no one
kind of rider.
The interesting part is rarely just what somebody rides.
The Beginning
How did motorcycles first become part of your life?
The Turning Point
Was there a moment, person or experience that changed what motorcycles meant to you?
The Meaning
What does being part of motorcycle culture mean to you today?
A conversation
in six chapters.
The structure gives each episode direction without turning the conversation into a rigid script.
Meet The Person
Before the rider, we meet the human being.
Meet The Rider
How motorcycles became part of their life.
Meet The Machine
The motorcycle and why this particular machine matters.
Behind The Visor
The thoughts and experiences that are usually unseen.
The Lid Comes Off
Not necessarily literally. This is where the conversation becomes personal.
Ride Out
A final reflection on where they’ve been and what comes next.
Person first.
Lids Off isn’t a motorcycle review or a polished promotional profile.
The motorcycle matters, but the story belongs to the person.
We want the memories, humour, experiences, relationships and unexpected details that make someone who they are.
YOU DECIDE
HOW YOU APPEAR.
Lids Off does not require a literal face reveal.
Voice, silhouette, helmeted footage, close-up details, photographs and other creative approaches can all be used.
Participants decide what they are comfortable sharing.
Short questions.
Honest answers.
Don’t overthink it.
Give us the first answer.
The Bike
First motorcycle?
Dream motorcycle?
One bike you would never own?
The Rider
Music or engine noise?
Early morning or late night?
Biggest riding habit?
The Personality
Coffee or energy drink?
Most overrated motorcycle trend?
What always makes you laugh?
The Memory
Best motorcycle memory?
Biggest lesson learned?
One moment you would relive?
The Choice
Mountains or coast?
Solo or surrounded by mates?
Perfect weather or a story worth telling?
The Wildcard
Something people would never guess?
Most questionable motorcycle purchase?
Your completely irrational pet hate?
The questions can change. The idea stays the same: don’t overthink it — give us the first answer.
WHO ARE YOU
WHEN NOBODY IS
WATCHING YOU RIDE?
That is usually where the interesting part begins.
You don’t need a following.
No Audience Required
You don’t need to be an influencer or creator.
No Perfect Bike Required
It doesn’t need to be expensive, rare or immaculate.
No Performance Required
You don’t need to be comfortable presenting to camera.
Your story
could be next.
Put Your Hand Up
Complete the Rider Expression of Interest.
Have A Conversation
CNTS may contact suitable riders for an informal pre-interview conversation.
Build The Story
The creative approach is shaped around the person and the story being told.
WHEN THE HELMET EVENTUALLY COMES OFF FOR THE LAST TIME, WHAT DO YOU HOPE PEOPLE REMEMBER ABOUT THE PERSON WHO WORE IT?
LIDS OFF / CNTS
ONE RIDER.
ONE STORY.
BEYOND THE HELMET.
The stories that don’t fit inside the helmet.